Fujifilm has updated its film product listings, generating both hope and confusion among enthusiasts. Reddit users discovered two revised pages on the Fujifilm website that feature the discontinued Fuji Pro 400H and Fuji Superia X-Tra films. Many users confirmed the updates, and I appreciate PetaPixel's perspective on this Fujifilm situation. I share their sentiment that it would be quite strange to revive those pages about previously discontinued Fujifilm stocks unless the film is genuinely back in production.
My theory that this incident might be a glitch does not rule out the chance of an unintended launch. If that's the case, we could see three highly esteemed discontinued Fujifilm films returning to the market!
Additionally, a Reddit user found a Superia X-Tra listing on Walmart: walmart.com/ip/FUJIFILM-Fu… However, unfortunately, the expiration date is obscured; a Canadian Walmart page shows the same box with a date marked as 2021-02, indicating it is likely just old inventory: walmart.ca/en/ip/Fujifilm-…. Other intriguing findings emerged from users comparing film datasheet IDs and information, but most concluded that the so-called “new” documents are the same as those Fujifilm published for the discontinued films we long for: Superia X-Tra, C200, and Pro 400H.
Lastly, a reply from Fujifilm Canada stating, “We have advised our brand manager and they will be taking care of the website,” suggests that those pages may soon be removed. #editorial🔥
I hope they are correct, and "It would be quite strange to reintroduce those [pages about previously discontinued Fujifilm films] online if the film isn't genuinely back in production." #editorial.
