Digital marketing plays a key role in product sales. The luxury and yachting sectors are no exception. Discover the challenges of developing web marketing and winning strategies to reach your potential customers on the Internet. webmarketing - digital marketing - communication - yachting - luxury - marketingBrowsing the Internet: a must for yacht marketers The ocean of the Web is an essential marketing space for luxury yacht dealers. Every day, nearly 8.5 billion queries are entered into the Google search bar. The digital age is transforming our consumer habits, including in the luxury yacht industry. A luxury yacht dealership needs to develop digital channels to reach its targets. Search Engine Marketing (SEM) offers many opportunities:Search Engine Optimization (SEO): optimizing your website content for search engines;Search Engine Advertising (SEA): personalized search engine advertising;Social Media Optimization (SMO): optimizing your social media presence.The three SEM levers allow you to work your web and social media presence. Unlike street marketing (billboards, paper ads, etc.), SEM offers the advantage of precisely targeting your potential customers. Numerous indicators are available to help you better understand your customers: geographic areas, socio-professional categories, age, gender, etc. Discover some winning strategies to develop your online presence. Optimize your website with SEOThere in Europe and in the United States, the Google search engine accounts for more than 90% of the market share. Therefore, if you want your luxury yacht dealership website to exist on the Internet, it is essential to hire an SEO expert, who will compose content to appeal to Google's algorithm based on very specific user queries. SEO is all about working on the natural SEO of your luxury yacht dealership website. SEO strategy can be broken down into several areas, including : incorporating keywords and HTML tags ;Keeping content updated;developing netlinking (hypertext links pointing to your site).There are over 200 criteria to develop to win over the Google algorithm when working on the natural SEO of your website.Email marketingKeeping in touch with your potential customers is an excellent marketing strategy. Email allows you to cultivate links by sending out newsletters. Collecting data from your potential customers is an essential first step. This can be done at your luxury yacht dealership, at boat shows or from your website through contact forms. You can send out newsletters to keep your customers up to date on what's new with your company and the boating world. You will need to do some in-depth work to find the right newsletter format and avoid spamming your contacts' inboxes. Create a blogYour marketing strategy can be enhanced by implementing a blog, linked to your luxury yacht dealership website. A blog is an excellent format for developing informative topics. You can talk about your business and demonstrate your luxury yacht expertise through carefully crafted articles and by cultivating SEO fundamentals. webmarketing - digital marketing - communication - yacht - luxury - marketingWork on your social media presenceA luxury yacht dealership can use social media to hone its online presence. The various social media platforms offer the opportunity to cultivate links with your potential customers. Thanks to onboard instant messaging, users can interact with you in real time.There are a multitude of social networks with their own specific characteristics:Social messaging media: Messenger, WhatsApp, Telegram, etc.Social media for photo sharing: Instagram, Pinterest, etc.Social networks for video sharing: YouTube, TikTok, Snapchat, etc.Microblogging social networks: Facebook, X (ex Twitter), etc.Professional social networks: LinkedIn, Viadeo, etc.Your luxury yacht dealership cannot develop its presence on all these platforms. You have to carefully select the social networks that are most likely to reach your target audience and that are most relevant to showcase your expertise. To deploy the best social media strategy, it is advisable to contact a social media manager. December 18, 2024Posts Recentes
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Digital marketing plays a key role in product sales. The luxury and yachting sectors are no exception. Discover the challenges of web marketing development and the winning strategies to reach your potential customers on the Internet. webmarketing - digital marketing - communication - yachting - luxury [...]