Polaroid Flip is a modern film camera that combines classic technology for improved photography. Those who grew up in the '90s might recall the iconic boxy Polaroid cameras, such as the Polaroid Sun 660. I lived in Moscow during that time, and we had one of those cameras as well. The Polaroid Flip seems to be a contemporary revival of the 600-series models.
The Flip utilizes sonar and a 4-lens step focus similar to the Sun 660. In contrast, Polaroid's previous model, the Polaroid Now, lacks this feature (subsequent models have 2-step autofocus). I find Polaroid's decision to use sonar for autofocus intriguing, especially since other technologies like Lidar are more prevalent today. However, the Flip introduces several new features: film packs with a rechargeable battery, under/overexposure alerts, a presumably stronger flash, and Bluetooth connectivity paired with an app for manual settings, double exposures, and more.
According to the release: “The Polaroid Flip will retail for €219 / $199.99 / £199.99 / CNY 1699, with early access for members starting on April 15. It will be available on polaroid.com starting April 29 and at retail locations beginning May 13.”
For more on Polaroid Now: analog.cafe/r/polaroid-now…
For information on Polaroid Sun 660: analog.cafe/r/polaroid-sun…
Similar to this camera, Polaroid is a revival of the original brand that emerged after a factory takeover. For a brief history of Polaroid: analog.cafe/r/a-brief-hist…
#editorial🔥 #gas
Those of us who were raised in the '90s might recall the classic boxy Polaroid cameras, such as the Polaroid Sun 660. I was living in Moscow at that time, and we owned one as well. The Polaroid Flip seems to be a contemporary version of those 600-series cameras. #editorial.